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Hello, I'm Emily Anderson.

As a multi-faceted brand consultant, content specialist, and creative strategist, I get to share my passion for connecting with my clients. I work with Fortune 500 and niche businesses in luxury, beauty, healthcare, home, retail, ecommerce. I combine my marketing expertise with digital skills to forge meaningful connections across multiple platforms.

 Ariel view of using a desktop computer and mobile phone

More About Emily

As an Author, Emily Anderson has successfully converted her content and branding expertise into a decade of social media success, four published books, speaking engagements, brand partnerships, and international media coverage. Emily has been a well-known expert in the world of sustainable style + ethical design, highly-respected for her honest, accessible approach to mindful living and her well-curated, elevated style.

Emily's Press Coverage

The New York Times
New York Magazine
ebay
Lonny
Apartment Therapy

CASE STUDY: EINSTEIN HEALTHCARE

A Social Good Hospital Turns 150

THE OUTCOME

After extensive interviews with Einstein staff, research into the archives, and deeper research into first-hand experiences I then developed a large-scale narrative celebrating the Hospital, and positioning it for future success. 

INSPIRATION

I undertook a highly immersive inspiration phase, identifying key personas in Philadelphia, reviewed years of archived material, including census, journals, and periodicals from throughout the 150 year history. I learned that many of the patients were generational, and even those who move away still returned to the hospital for treatment. I learned of the deep social need for social good 

IDEATION

As I synthesized everything I learned, I began to formulate a voice, identity, and set of design principles for the content strategy. I came to some core principles that still guide Einstein today, ideas like Tikkun Olam, 

I came up with a series of personas, each of them representing a key member of the Einstein experience from throughout the years, then invited stakeholders to review mood boards, hear life stories, and provide feedback on which character was the most important to the content program.