I AM ON A MISSION TO HELP PEOPLE AND BRANDS DISCOVER AND TELL THEIR BEST STORIES.

I AM ON A MISSION TO HELP PEOPLE AND BRANDS DISCOVER AND TELL THEIR BEST STORIES.

MY CORE VALUES

  • Learning for life

  • Connecting creative leaders

  • Bringing joy to work

  • Respect for other people’s time, money and experience

  • Telling the truth always

BRAND MANIFESTO

  1. Tell Your Brand Story First. You must think about your story—why did you start your business, what is your business philosophy. This isn’t an “everything but the kitchen sink.” It’s about telling the story that needs to be told—and constructing it in a way that makes sense to your reader/customer.

  2. Everything is Content. There’s a reason I work with creative businesses and interior designers—because they already understand that a story is told not only through words, but through visual, and all the senses. I don’t just write your story, I help you create a holistic experience with your identity, content, work. I bring your brand to life.

  3. Content is Valuable. The right content will sell your product or service. But Brilliant content will sell itself. I believe in creating content and marketing that are so valuable people will pay for it.

  4. Be mindful. Whether you’re sharing your own content or curated content, be aware of why you’re sharing. Stay away from being reactionary, always be brutally honest with yourself about how you’re feeling, and if you have a negative motive — don’t do it. The internet is filled to the brim with passive aggressive content—be a source of light and truth and you will build a powerful foundation for yourself and your business.

  5. Be intentional. There’s no point in creating content if you don’t have a strategy in mind. Know what you want to accomplish with your content and what specific response or action you want from your audience.

  6. Take action. I believe in getting the ideas out to the market so that you can get as much data about your audience as possible. This isn’t about being sloppy or careless, and it isn’t about speed over performance—this is about using the power of the connected world to get to the right answer. It’s better to fail fast than to be stuck in indecision.


I launched one of the wedding industry's most innovative business models —Eco Chic Weddings —establishing the first sustainable living consumer platform. I know what it takes to not just talk about innovation and disruption, but to do it — even without the comfort of a big company and name brand.

My background is consistent: a career in marketing, brand development, consumer luxury goods, then Sustainability and social good campaigns for the world's biggest companies to purpose driven and social-impact brand and content strategy for the nation's third Jewish hospital and innovator in the corporate social responsibility category.

My work has been featured in The New York Times, MSNBC, Martha Stewart Weddings, and The Today Show. I am an active advocate for women in technology and business as a force for good. I’m also a Certified Yoga Instructor and live in Philadelphia with my husband, three children, and a dog named Jasper.I see the big picture from a fresh perspective and can plot content ideas and strategies you haven’t even considered. As your champion, I care deeply about your success and want to give you the freedom and success you deserve.

Emily Anderson consults with established brands, start-ups, and social entrepreneurs who want to looking to amplify their positive impact on the world and build a profitable business. Emily’s proven approach gets you the brand clarity you need to build a viable business in a rapidly evolving marketplace.

 > Learn how Emily can help you.

66% of All Buyers Identify as a Good Consumer

The number of global consumers willing to pay more for better brands is on the rise. How people identify ethical brands is not uniform, but there is one common attribute—brand trust is critical. Emily’s work centers on discovering the positive attributes of your brand and highlighting the good through artful storytelling and transparent messaging.

Progress Not Perfection

Today’s consumer possesses a remarkable level of awareness and access to information, but that doesn’t mean the information consumed is necessarily accurate. Knowing this, the only way a brand can survive is by operating with a higher purpose and behaving in a way that reflects their core values. Most brands aren’t prepared to operate in full transparency—yet. With the right messaging, less than perfect brands can actually use truth and empathy to build trust, buy-in, and long-term loyalty.

LET'S CONNECT


CONTENT ON FIRE: HOW TO IGNITE YOUR MESSAGE, SPARK ENGAGEMENT, AND MONETIZE YOUR MARKETING

Brands spend nearly 1/2 of their total marketing budget on content marketing, a number that’s projected to grow. What separates the winners from the losers in the content marketing world isn’t what they say—it’s how they say it.

Content On Fire shows you, in exact detail, how to turn your content marketing into the engine of your organization.


World-renowned content marketing expert Emily Anderson has gathered the proven strategies she’s used to amplify content for Fortune 500 companies and iconic brands including Donna Karan New York, Martha Stewart, Victoria’s Secret, Vanity Fair Magazine, Estee Lauder, Proctor and Gamble and many more. Content on Fire will help large and small businesses develop a content marketing plan and also explain exactly how they can turn that plan into a reality.

Emily Anderson has been an advocate for turning content into a revenue generating asset for more than a decade, and now she’s going to teach you exactly how today’s most successful businesses use this exact same approach to win in the online world.
Emily Anderson is a highly sought after lifestyle expert and a 4x author, including Eco Chic Home, Eco Chic Weddings, which was named a “Must-Read Book” by New York Magazine.

After leaving a career working in the fashion and design industry in New York City, Emily and her husband bought a house in a quiet town outside of Philadelphia. She spends her time with her three children, actively promoting conscious consumerism, design thinking, social good, sustainable style, ethical tech and digital transformation.



Emily Anderson