How long have you been trying to grow your business with digital marketing?
If you're here, you've probably been thinking about it for a pretty long time. How much money do you think you've invested in your web site? How much time have you spent creating content, managing your social media channels, networking with industry contacts. I'm sure you spend a considerable amount of time traveling to industry events, trade shows, and other events.
What does succeeding online even mean to you? Are you fully invested in it or just kind of dialing it in?
If digital is supposed to make things faster and more efficient, why are you working harder than ever just trying to keep up?
Every designer and consultant I meet dreams of finding a way to make the business run more efficiently.
Most digital consultants will tell you that you need more--more SEO, more content, better social media, advertising, etc.
But what I've found is that most design businesses today are over-invested in their online marketing programs. That's because very few have an efficient strategy in place.
Beyond digital, I also know how hard it is to run the rest of your interior design business. Most designers I know are frustrated with some of the same things--repeated efforts to hire the right people, vendors who never deliver on time, and forget about getting a predictable revenue stream.
It's taken me many years of trial and error to find the right strategy to get my business where it is and this is what I share with my clients. One of the books I often recommend is Clockwork: Design Your Business to Run Itself. Author Mike Michalowicz shares his solution to reaching business balance with a seven step system that achieves more freedom and growth.
1. Track where your time is actually being spent today.
As business owners, you all have to balance getting work done (doing), making decisions (deciding), managing people (delegating), and constant improvement (designing). Only then can you start to adjust your time and your company to let it run without your constant involvement.
I was once on the advisory board of a small company whose founder was killing his health through overwork, even though he felt high-focused. After some honest tracking efforts, he realized that he was still involved in every detail of daily activities -- and was able to adjust.
2. Identify a single key function to your company's success.
Every company has a core function that embodies the uniqueness and value you bring to the table. It's where your offering meets your best talents and those of your team. Make sure you focus your design efforts on this area, and delegate or cut time spent on all the rest.
3. Empower the team to ensure your core function is fulfilled.
In a highly efficient business, everyone knows that the core function is always the priority, and controls are in place so that the people and resources who serve it are protected. Also you need to make sure that highly skilled key people are not diluted by unfulfilling routine work.
For example, I once worked for a company whose core competency was computer hardware. Someone decided to initiate a software arm to grow the business, so key executives and skilled resources were re-allocated to start a software project.
The result was a big hit to the hardware business, as well as an unsuccessful software business. Don't make that mistake.
4. Document required systems for repeatability without you.
Each of us has our own way of executing tasks. Often, these get left undocumented and non-transferrable without our continuous involvement. A quick tip: It's easier to use screen-captures and notes to document existing processes, rather than writing detailed manuals.
5. Adjust roles and shift resources for optimal performance.
To get maximum business autonomy, you need to match the inherent strength traits of employees to key jobs, always adjusting for market change and people growth. Have the right people do the right things at the right time. Use mentoring to help people develop as your business develops.
I used to be an executive at IBM. While there, I found that high-potential employees got more from being on my staff for a few weeks than the training classes we offered. That's not always the case, so it's good to be adaptable.
6. Focus on satisfying your ideal and best customers.
The more services you provide to a wider mix of customers, the more variability you have, and the harder it becomes to provide extraordinary and consistent services. Make sure your team knows that all customers are not the same, and how to provide memorable experiences to the key set.
7. Free yourself from the need to always be at work.
Your ideal business is one that delivers consistent results, including growth goals, without your active involvement. The final step is to create a business "dashboard" that enables you, and everyone else there, to stay on top of the business from anywhere.
The final big hurdle to overcome is you. I find that many entrepreneurs can't get over their ego, or their fears, that the business can't operate without them. Some are just stuck.
Let me assure you that your best path to business success, as well as your personal satisfaction, is to work on making your business work without you, rather than working harder on the business.
81% of people research a business online before making a purchase.
If your website is non-existent, out of date, or lacking in helpful information then you're missing your chance to be part of the conversation.
As a service professional you need to be spending the majority of your time delivering great work to your clients. That's why you need to turn your website into a Working Website that serves as a growth engine for your business.
Creating a growth engine is hard work. Most people won't do it. But you're already working hard so why not work hard at building something that will work for you and allow you to take control of your business and your life?
If you're fed up with doing things the old way (the way that's not working for you now), then save your spot below and learn how to turn your website into an online marketing growth engine.
From The Desk Of Grace Lever
Aldgate, South Australia
If you’d like to be a 6-Figure (or even 7-Figure) coach and consultant in 2018... this will be the most important book you read this year…
But before we get started,
It’s Time For Some Real Talk.
Let me make this very clear from the outset…
This isn’t one of those “Get Rich Quick” trainings... that promises you the world while you get to sit on a beach sipping Pina Coladas.
(ahh delicious I know, but not right now)
This stuff requires work and dedication.
My results are also not typical….
I have the benefit of having run my own coaching and consulting business for the last 5 years... and have an established following as a result.
Your results will also vary depending on:
Your background, industry, experience and work ethic.
But if you apply yourself and take massive imperfect action... with everything I am about to show you inside the pages of my new book…
You too will be well on your way to building your very own...
6-Figure (or maybe even 7-Figure) coaching and consulting business.
This book has been written in a way that lays out...
The fastest, most direct path to get you to 6-Figures and beyond.
With that being said, let’s take a look at…
Exactly What You’re Getting
Firstly, this isn’t just another business manual full of "fluff" and empty promises.
This is a book full of valuable practical training and examples...
Showing you how you can achieve lasting success as a coach and consultant.
And don’t worry, it won’t take you weeks to read either 🙂
At 137 pages you could finish it in an afternoon.
Here’s What This Book Will Do For You…
Now, we’d be here all day if I was to explain to you everything that I'll be revealing to you inside...
So I put together a list of the main “highlights” that I know you’re going to absolutely love!
(And to also whet your appetite for what I’ll be sending you) 🙂
Here they are:
My Favourite Consult Cure Blueprint…
So You Can Confidently Turn More Prospects Into High-Ticket Clients!
At the end of this book, you’re going to be getting my complete Consult Cure Blueprint valued at $497 USD
It's taken from my most powerful High-Ticket coaching and consulting campaigns.
I'll be giving you the exact consult script that my team and I use... every time we are selling High-Ticket coaching and consulting services.
This script has generated me millions of dollars in revenue.
It allows my clients and I to ALWAYS sell with confidence…
WITHOUT being slimy or sales-y!
Yep, this script shows you how to sell without actually feeling like you are “selling”.
Something I wish I knew how to do when I was first starting out!
Finally, to make getting my new book a really simple decision for you…
I’ll also be showing how to fill up your calendar with qualified, eager prospects so your days look a lot like this:
Yep, you’re also going to be getting my Calendar Filling Blueprint training
as part of this bonus...
Just for ordering your copy of The Doers Guide To Coaching & Consulting.
The best part is it’s….
Designed For Female Entrepreneurs Who Hate “Selling”
Don’t worry, if you don’t feel like you’re a natural salesperson or if you get overwhelmed thinking about “selling”....
You’re definitely not alone!
I’m not either and when I first started out as a coach and consultant, I couldn’t think of anything worse!
That is why I have spent years developing the Consult Cure Blueprint and toolkit...
When you roll up your sleeves and get to work using it, a couple of things will happen.
#1 - You will feel relieved in knowing that there really ARE predictable ways to fill up your calendar with qualified prospects.
Prospects that are excited to hear about what you have and how you can help them.
The second thing that will happen is…
You’ll Know How To Turn More Of Your Consults
So You're Probably Wondering What's Your Investment To Get This Book?...
For only $9.95 USD, you’ll receive my book instantly as a digital download.
As soon as you have ordered, I’ll send you an email with confirmation and your link to download your copy of the book.
You can then get reading and "Doing" right away so you don't have to wait for any pesky shipping delays...
You can also access the book on any of your devices too.
Now, in case you are wondering…
I realise this book is some of my best training and advice and it is very inexpensive…
...so you might be wondering what the “catch” is right?
And I definitely don’t blame you for thinking this when there are so many other offers out there...
...that lock you in and charge your credit card every month.
This isn’t one of them.
I’m not going to start making you pay every month to keep your access to my book and the bonus trainings and templates.
I am simply going to give you real value and practical strategies...
By sending you my whole book for $9.95 USD as a digital download.
I’m doing this because I want to get our relationship started off right...
...and reward you for wanting to take massive action in your business today.
But there's one important thing to keep in mind…
Offering my book at this low price means that I usually lose money…
It costs me over $40 USD in advertising just to sell one copy.
Why would you do that? You might ask…
Well, it’s simple.
I am so confident that you are going to open up my book...
...love it so much and experience so much value that you are going to want to stick around and learn more from me 🙂
But there is only so much time that I can make this generous book offer available to you...
...due to the advertising costs required to promote it.
Because of this it will only be available for a limited time.
You’re Also Getting An Advanced 60-Minute
Genius Zone Finder Training, Free
During this training, I’ll walk you through the exact process I use to help my private clients pinpoint their own unique Genius Zone...
...and what they need to do to monetise it.
This is an area that so many coaches and consultants overlook...
And it can really come back to bite them when they invest everything to build a business that:
1) Doesn't complement their own Genius Zone.
2) Isn't the right model to monetise that Genius Zone.
This training helps you avoid this scenario altogether.
When you embrace your true authentic self...
That is your superpower and no one can take that away from you 🙂
No longer will you be competing with everyone else...
When you build your business around your authentic self in the way I show you inside this Genius Zone Finder training...
And there is no charge for it. This is my extra gift to you for just checking out the book.
Oh yeh. In case you are wondering…
There is also a money-back guarantee.
In fact, I think it’s pretty fair to say it's…
My "Love It Or You Pay Nothing" Guarantee
I guarantee 100% that you will absolutely love this book and all the goodness inside its pages.
If for some reason you don’t…
I’ll make sure I return your $9.95 USD and let you keep the book and the video training anyway.
That’s right. No questions asked.
Just email me at firstname.lastname@example.org and I’ll give you for $9.95 USD back right away.
This Is Truly A Limited Offer So Claim Your Copy Now Before They're All Gone...
Thanks so much for reading my letter today lovely lady and I hope to hear from you soon!
DISCLAIMER: It’s important to know that my results are not typical nor is my experience. I am not implying that you will duplicate them (or actually do anything for that matter). I have the benefit of having run my own marketing and automation agency.The average person who buys any “how to” information generally does very little with it and because of this inaction gets little to no results. Business also entails risk and nothing is guaranteed. If you are not willing to accept that then PLEASE DO NOT GET THIS BOOK EITHER. If you are looking for a guaranteed “silver bullet” then this book at the grand price of $9.95 USD is also not for you.