Work

 
 
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Einstein Healthcare

This billion dollar a year non-profit, regional healthcare system wanted to create a brand narrative that encompassed 165 years of social impact work and contribution to the field of medicine. I produced a comprehensive evergreen content strategy that could be shared across all of their media platforms, and serve multiple audiences including stakeholders, shareholders, and the community Einstein has served for so long.

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BOA Style

Sustainable Fashion company hired me to rebrand their fair trade, Moroccan-based ecommerce business. I conducted a content audit, site audit, market research, and customer research. Deliverables included a comprehensive brand story with evergreen content, and seasonal copy that could be used for everything from promotions, to blog posts, to hang tags and advertising.


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Hearst Publishing

Hearst hired me to create a book and digital content platform for their magazine Popular Mechanics. I repurposed content from the web, print, tv, into a book for them, When Changing A Lightbulb Just Isn’t Enough. Available for purchase here.

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Estee Lauder

The beauty giant underwent a rebranding for one of their core brands, Origins Natural Resources. I was tasked with helping the company create brand faithful copy and a content strategy that would give them more leverage in the growing eco-friendly marketplace. As more consumers seek healthy alternatives, Estee Lauder wanted to make sure their brand was positioned strongly enough to capture market share and remain top-of-mind in the evolving landscape.

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MARTHA STEWART LIVING OMNIMEDIA INC.

As Integrated Marketing Director I was responsible for bringing the Martha Stewart brand to life across print, digital, experiential, radio, television, books, products, and sponsorships. I produced 100’s of consumer events, launched dozens of new products, and ensured the content strategy was always on brand, relevant, scalable, and revenue focussed. See more here.

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L’OREAL PARIS

L’OREAL hired me to create a content package for them to serve as an educational program for their professional brands. I produced a multi-page magazine with product reviews, trend stories, and user generated content. The final product was a print magazine, digital magazine, and an email campaign.